Lonely Planet Banner Ads

Interactive Banner Ads Concept, Design & Development for The Art Institute of Seattle

I designed and developed this banner ad campaign for Lonely Planet as part of the introduction to Flash Action Script class. After gathering key target audience facts from Lonely Planet's press kit, I came up with the concept to suit the intellectual, humorous and frugal characteristics of their audience.

Process Documents:
Design Brief
Design Directions
Design Refinement

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